About IWD:

IWD Agency is a leading eCommerce agency with a fun, energetic, innovative and exciting culture. We believe in the GSD method: get shit done and this has led to us being awarded LSU’s Top 100 Fastest Growing Businesses for the past 4 years. Our focus is in online retail and we are darn good at it. We are looking for energetic, passionate people to join our team.

We are headquartered in downtown Baton Rouge, just steps away from many local restaurants, pubs, museums, the Mississippi River and many other activities. As a leader in the online retail industry, we work with many high profile clients and international brands. We believe in being passionate about our work, having fun, and delivering the best results.

Our team members enjoy great pay and benefits, a casual, relaxed work style and a friendly, collaborative environment.

While IWD's main office is located in Baton Rouge, we would be open to new hires possibly performing this job remotely.

Full-time employees enjoy benefits such as:

  • Paid Vacation
  • Paid Holidays
  • 401k Retire Plans
  • Health Insurance
  • Vision Insurance
  • Dental insurance
  • Monthly Social Events (such as 13th Gate Haunted House, Painting With a Twist, LSU Tailgates, Plantation Tours, Skyzone Trampoline Park)

Core Values

Everything we do at IWD centers around our core values. To be considered for any position, you must have the following in your DNA:

  • Innovative
  • Accountable
  • Passionate
  • Team Player
  • Perfectionist

SEO / Content Marketing Guru Mission:

Create amazing, captivating content and distribute it to online mediums in order to drive high quality traffic and value.

Content could be written, video or audio and distribution can be any online medium in order to capture the largest audience possible.

CORE RESPONSIBILITIES:

  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Create monthly reports to show improvements in terms of traffic, revenue, and number of leads generated with the ability to show return on investment.
  • Research article content at a responsible speed without sacrificing depth or accuracy
  • Interview subject matter experts within client companies to capture their unique insights and content objectives, and to identify what external material it will be necessary to reference or engage.
  • Produce content using key SEO strategies to further organic listings within search engines.
  • Collaborate with relevant parties to develop and maintain proper/distinct messaging, branding, and consistency for each client company.
  • Diligently complete projects by deadlines.
  • Review SEO considerations and offer site structure recommendations to clients.
  • Ability to continuously test and evolve different content strategies (audio, video, PR, blog, etc) in order to increase visibility.

OUTCOMES:

Expected outcome expected to be fulfilled by this role.

OUTCOMES


1

Increase client leads and extension revenue on IWD Agency by 30% through driving organic traffic. (within first five months of hire)

2

Retain & maintain three active content marketing clients (within first four months of hire)

3

Work with management to create service level marketing plans for clients. (within two months of hire)

4

Create and implement content creation plan for IWD Agency. (within first month of hire)

You will be a good fit for this position if you never say "that's not my job", relentlessly optimistic, work hard, bleed your company colors, and thrive in a fast-paced environment. Oh, and you want to have a lot of fun while you're doing it!